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Blue Smoke

Low latency,
semantic rich,
data driven

Swarm 2.0 is coming soon

16 years experience in online sports execution

Founded in 2005, we have remained true to our original mission

Unique software

Built from the ground up, we have engineered our own software platform to meet the specific demands bet execution makes.

Historical data

We are in the process of building on our existing archive of betfair data. Stay tuned for more information.

Accelerated opportunity realisation

From idea to first execution, we can get there before they can.


We seek to measure all aspects of sporting events in many dimensions, from many sources.

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